Domain:

Domain names are an extension of your online identity. When choosing the domain name that is right for you, there are several factors to consider, like does the domain reflect your business or your products/services and is the domain easy to remember.

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Important

Special Requirements for Australian (.au) Domains

Special information is required in order to register a .au domain. These rules are established by auDA, .au Domain Administration, who is the policy authority and industry self-regulatory body for the .au domain space. You must be able to supply this information during the registration process. If you would like to know more, you can read auDA's Domain Name Eligibility and Allocation Policy Rules for the Open 2LDs.

Choosing the Right Domain Name

Domain names are an extension of your online identity. When choosing the domain name that is right for you, there are several factors to consider, like does the domain reflect your business or your products/services and is the domain easy to remember.

Here are WebClick’s top tips to help you make the right decision.

Promote Yourself

Your domain should reflect the information and content that it presents to your customers, clients and users.

When selecting a domain for a business, you should choose a domain that reflects your business or trading name. An electrician in Perth using the business name Barking Sparkies Electrical Contracting Services might consider “barkingsparkiesselectricalcontractingservices.com.au” as their domain.

If you operate in a niche area, it may be possible to use your industry in the domain name, but be careful to not be too generic. In an extremely competitive industry like electrical contracting, “electricianperth.com.au” would be far too common and loose impact in advertising.

Be Memorable

Keep it short and sweet! A domain name that can be remembered (and spelled correctly!) can be found. Consider shortening or abbreviating your business or trading name to something more user friendly. Barking Sparkies Electrical Contracting Services can easily be reduced to “barkingsparkies.com.au”, “barkingsparkiesecs.com.au” or “bselectrical.com.au”.

Don’t forget, hyphens and numerical characters can also be used in domain names, but make sure you use them sparingly and only when it makes sense.

Geography Matters

Whether you register an Australian domain (eg, .com.au) or a global domain (eg, .com) depends on where your primary business is conducted.

A local electrical company is highly unlikely to take their business out of the immediate area, so simply registering a .com.au would make sense.

However, a jewellery and fashion accessories company may ship its products internationally. In order to be more appealing to the international market, registering a .com domain name in addition to the .com.au version would be appropriate. If you intend to specifically target markets in other countries, it may also be a good idea to register domains in those country codes, such as .co.uk for the United Kingdom or .co.nz for New Zealand.

Protect your Brand

You are not limited to a single domain name! Choosing the perfect domain name can be difficult, so once you have found the right one, you may want to register multiple domains names and/or domain extensions to ensure that you are not forced to compete with other businesses. Remember to take into account shortenings, abbreviations and variations of your business or trading name, as well as any acronyms or misspellings.


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